Pre-order the Sony PlayStation3 for $299.99 on Amazon.

"This pretty much ends the discussions about the pricing of the Sony PS3 versus Xbox 360. At $299.99, it's only $100 more than a Sony PSP! This baby will fly off the shelves like hotcakes. The next round of game console battle is going to be very interesting. This pricing is not surprising at all, given the competitive nature of the console business."
From Ubergizmo.