The Viera brand high-definition television called "Life Screen" measures 150 inches, or some 12.5 feet (381 centimeters) diagonally.
"This stunning display allows you to display the elephant in the room in all its glory,"Company president Toshihiro Sakamoto quipped while showing it off during an opening speech at the .
"This gives new meaning to reality television. Can you imagine watching theon this baby?"
Panasonic crafted the colossal creation for digital theaters and other businesses, but expects it to "make its way into some luxury homes."