Friday, November 23, 2007

Sony Releases World's 1st Organic EL TV

Tokyo, Nov 22, 2007 (Jiji Press) - Sony Corp. <6758> on Thursday put on the market the world's first organic electroluminescence (EL) display television set earlier than planned.

The organic EL TV's release was initially scheduled for Dec. 1, but Sony was able to move forward the debut date to fully promote the product for the year-end shopping season thanks to smooth production, company officials said.

The 11-inch XEL-1 TV, which is about 3 millimeters thick at its thinnest part, is available at some volume appliance retailers as well as stores specializing in Sony products. Sony hopes to sell it for 200,000 yen.

Since initial demand for the advanced TV has proved strong, some stores may face short supply, an official at a large retailer said.

But the Sony officials said the company will not boost monthly output from the current 2,000 units at least for the time being.


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